Who Should you Follow on Pinterest? Check your Email

Who Should You Follow on Pinterest?

Photo Credit: Β© Ronfromyork | Dreamstime Stock Photos & Stock Free Images


Pinterest is no different from other social media platforms – you have to follow to be followed.

The good news is you may not have to look much further than your inbox to get off to a good start. Β It could be that you’re sitting on a mini goldmine of potential customers that are literally right under your nose.

Assuming you’ve set your Pinterest email notifications to ‘ON’ when someone likes your pin(s), repins your pin(s) or starts to follow you (or your individual boards), then Pinterest will send you a message whenever someone takes an interest in your content. Just go to Settings and click on ’email settings’ next to your email address to make sure you have these features turned on.

As a savvy business owner, you’re creating Pinterest boards and adding pins that specifically target your niche. In fact most of your boards and pins will be focused on reaching your target audience (you ARE doing that right?).

The point of the exercise, of course, is to reach your ideal customer by providing valuable information in the form of pins on a regular basis. He or she will notice you, like what you offer and follow you. One good turn deserves another, so you follow back and then find ways to start a conversation.

Finding People to Follow in Your Pinterest Email

If your content is truly resonating with people who can use your product or service, then it stands to reason you’ll find a potential customer or great contact somewhere in the group of folks who took an interest in you. Or maybe you’ll discover a bunch of them. Either way, it’s worth further investigation.

Further investigation is not complicated, especially if you set aside time at the end of the day to review your notifications. The idea is to quickly scan through each message to identify people who might be in your niche, and who are active on Pinterest.

Look to see what pins or boards are grabbing their attention. If it’s something niche specific, take it as a good sign. In the case of someone who repined several of your pins, you’ll be able to see their profile picture and the number of pins and boards they have.

If their numbers look promising (preferably thousands of pins), be sure to check out their profile, boards and other social media platforms. Are you impressed? Follow them, like and/or repin their content, and carry the connection over to Facebook or Twitter. That puts you on the path to building a good relationship.

Do the same for people who have followed all or some of your boards, and those who’ve liked multiple pins. At the very least, like, repin or comment on something of theirs, to show appreciation for their acknowledgement of you.

Play nice with others and remember that ‘thank you’ goes a long way. Make the extra effort. Say hello sooner rather than later. People like that, remember that, and respond to that.

Are there other ways to find followers on Pinterest? Sure there are. Should you explore those options too? Absolutely. But why overlook email, the one destination you’re guaranteed to check several times a day, where pre-qualified leads ‘show up’ for free? When you think about it, it’s a no-brainer.

I’ve gained hundreds of Pinterest followers who have also connected with me on other social media platforms using this simple strategy. In fact, I’m meeting with someone who found me on Pinterest (and then Facebook, Twitter and LinkedIn) in the next few days.

You can do the same thing, and you should. A few extra minutes of your time could lead to your next perfect customer. Since I know you’re ‘in it to win it’, don’t mind me if I just smile when you share your good news. I’ll be waiting πŸ™‚

Did you find this post useful? Tweet This to your tribe.

Need to know more about how to use Pinterest or have a need for quality niche pins? Let me help – it would be my pleasure.

So tell me, do email notifications help you find new people to follow on Pinterest? Share your thoughts below.

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I am a small business success coach and mobile app developer. I help my clients leverage cutting edge technologies to get and keep more customers.

48 Responses to “Who Should you Follow on Pinterest? Check your Email”

  1. Oh Dawn…yet another site to manage! How does everyone do it? Thanks for the tips. I promise, as soon as I start working Pinterest, I’ll take your advice…;-)

    • Dawn Lanier says:

      Alas Jackie, yes, another site … but a GREAT one that’s both fun and an excellent source of information you can use to grow your business. How does everyone do it? The short answer is that we schedule it in, because Pinterest is an important platform. I’m sure you’ll get the knack of it in no time, once you get started :). If I can help along the way, just let me know.

  2. This is brilliant Dawn! I have been neglecting Pinterest, and the email account I use for it is one I don’t check very often. I can see that changing very quickly now. Thanks!
    Helena Bowers recently posted..Keep it Real! Put Your Personality Into Your MarketingMy Profile

    • Dawn Lanier says:

      Well Lena, I must admit I like the sound of that πŸ™‚ The good news is you can easily make the changes you mentioned and quickly get back up to speed. You’re more than halfway there already, since you’ve identified the problem and the fix. Way to go my friend – I’m thinking the rest will be pretty easy. Thanks for your comment.

  3. denny hagel says:

    Yes! I do get introduced to many new people on Pinterest through the emails I receive of those who have repinned or commented on my pins! Thanks!
    denny hagel recently posted..Family Meeting Revealed I Was Guilty! Guiding or Nagging?My Profile

  4. Dawn.. I Follow and thank people that have repinned my pins.. Can you tell me how you find people that have repinned your pins now? They changed it!

    • Dawn Lanier says:

      Yes they did Liz, and that could create a dilemma for a lot of business owners. BUT, there is a wraparound – just check your email. The email notifications from Pinterest still identify likes, repins and follows. Hopefully the way they’re doing it now will continue. I’m actually seeing a lot of things about the ‘new’ Pinterest that aren’t as business friendly as before. Guess we’ll have to stay tuned …

  5. I can certainly sympathize with Jackie, and more and more the need for a schedule becomes clear, otherwise individually, and especially they collectively,they quickly become overwhelming. I like to think my products should do well on Pinterest so finding ways to get more repins would be good. In the end all of these venues (twitter, Pinterest, FB, etc) are more or less ice breakers, ways to begin a conversation and relation. Thanks for the post and info Dawn

    • Dawn Lanier says:

      We’ve all been there Jerry – scheduling is often the key to sanity when it comes to social media. An you’re quite correct in thinking all of these platforms are ‘ice breakers’ to get interest, engagement and then relationship. Glad you enjoyed the post.

  6. Lorii Abela says:

    People who took time to re-pin, liked, or followed on Pinterest deserve appreciation. Now that’s one way of building relationship! πŸ™‚

  7. Edmund Lee says:

    Totally agree. These are some great strategies and tips for “upping” those Pinterest followers.

  8. WOW! I turned off my notifications when I created my account…seems this is not a good thing. πŸ™ Thanks for the info, Dawn. I must make some changes. Glad you brought this to my attention.
    Alexandra McAllister recently posted..Organo Gold Personal Care Products Infused With GanodermaMy Profile

  9. Thank you Dawn.
    I just joined pinterest and didn’t know this aspect of doing business there.

    I like your well-written and easy to understand post.

  10. Wow, Dawn, what an informative article on the benefits of Pinterest. Thank you so much! Bookmarking and saving as a reference. You nailed it.
    Leslie Sansone Williams recently posted..Whose Afraid of Giants?My Profile

  11. Rob says:

    I was not sure of pinterest at first, but now i see the uses for it..

    • Dawn Lanier says:

      I think a lot of people (and especially business owners) felt the same way hen Pinterest was new. Now that it has proven itself to drive substantial amounts of traffic, and people have a better understanding of how to use it, opinions have changed. Thanks for your comment Rob.

  12. Grace says:

    Thanks so much for the reminder!
    Grace recently posted..Success BlogMy Profile

  13. Mindy Koch says:

    I have had my Pinterest notifications turned off for as long as I can remember. I think I will go turn them on! Great suggestion!
    Mindy Koch recently posted..Testing New Blogging Platforms For SEO Buffer SitesMy Profile

  14. Amazing post Dawn, I love to learn more, and more about the social media channels, and Pinterest is one of my favorites. I have noticed the emails with the likes, comments, etc, and I also like your advice to “show appreciation”, but I have to confess that I need to dedicate more time to Pinterest! The good thing is that I can always count on you to learn more!
    Meire Weishaupt recently posted..Email Security Usage Around The World [Infographic]My Profile

  15. Great post, Dawn, and perfectly timed since I just joined Pinterest last week. I’ll definitely come back and revisit this!

  16. Great post and packed full of Pinterest following tips. I learned a thing or two or three, Dawn. Implementing NOW!!!
    Carla J Gardiner recently posted..Fiery Grandma Unplugged to Ignite Desire for BusinessMy Profile

  17. Michelle E says:

    thank you for the tips. I am still getting the hang of all of this social media stuff

    • Dawn Lanier says:

      Quiet as it’s kept Michelle, it takes a while to get the ‘hang’ of social media. That’s especially true when it comes to Pinterest, where there’s very little conversation. Thanks for visiting my blog!

  18. Diane Baker says:

    Thank you – I need to put more work into my Pinterest pages – this article is very informative

  19. So important to follow back. Thank you for your Pinterest tips Dawn.
    Carele Belanger recently posted..You are tired of Facebook?My Profile

  20. Joy says:

    Will implement these ideas into my daily practice thank you

  21. Pat Moon says:

    Thanks for these tips of building a following on Pinterest. It has not been my major focus but I am working on using it more. You made some very good points as to why I should do more with it.
    Pat Moon recently posted..Reducing Your Health Risk of Metabolic Syndrome And Type 2 DiabetesMy Profile

  22. Cindy Taylor says:

    So true, Dawn…follow to be followed is a very good place to start. Thanks so much for your tips! For me, it really is an ideal place to find those in my niche! I just need to be more consistent and I will win! Thanks!

  23. Great article Dawn. Thanks for sharing simple and effective Pinterest strategies with us. I believe many overlook how effective Pinterest can in the over scheme of their business objectives.
    Gary Hyman (Social Media Strategy) recently posted..How To Find Your Unique Selling Proposition by Authentic Personal BrandingMy Profile

    • Dawn Lanier says:

      Thanks Gary – I so agree with you – Pinterest can be very effective in helping business owners build their following. Taking the time to like, comment and repin the way others have done for you goes a long way. Paying it forward works πŸ™‚

  24. Vital information here Dawn. Pinterest attracts as much traffic to my website as facebook. So important to learn this platform to increase your visibility online.
    Explode Your Business Online @Norma Doiron recently posted..How to Powerfully Establish Your Unique Blogging StyleMy Profile

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