Simple Social Media Tracking

Simple Socia Media Tracking














I’m a fan of simple – my life is complicated enough. I’m a fan of social media – it’s a necessity, and sometimes a lot of fun. I’m a fan of tracking progress, which is part of what I do as a business coach. So it only makes sense that I’d be a big fan of simple social media tracking, if there was such a thing.

I know. The words ‘simple social media tracking’ don’t even sound like they belong in the same sentence. There’s really nothing simple about social media, and tracking it is, well, a whole other thing.

But it’s important because of one essential fact:

Being active on social media brings you visibility, but it won’t bring you business until you figure out what consistently works for your audience.

Without that knowledge, there’s very little hope of turning a social media connection into a paying customer. And the work you put into networking starts feeling like the old saying ‘I shot an arrow into the air. Where it landed, I know not where’.

The problem with tracking social media progress

As business owners we spend a lot of time on social media, trying to get attention from our peers and engaging potential followers. It’s why we put so much effort into tweeting this, posting that, connecting here, and pinning there. Plus all that commenting, liking and sharing.

It’s enough to make your head spin.

The problem is there’s just so much to keep track of, that it’s hard to measure your social media progress in any meaningful way. Or to know (off hand) what specific kind of content is generating the best results for your business.

The more active you are, the more complicated it gets. In no time at all, you’re asking yourself a bunch of questions:

  • Did I post this already?
  • Was that on Facebook, Twitter or LinkedIn?
  • Did anyone respond? Were there any comments? Was it shared?
  • Did it result in a new fan, connection, follower, list member or customer?

You get the idea. You need a tool. Something you can download, keep and edit, that lets you see the bigger picture, based on all your activity.

The Simple Social Media Tracking Workbook

After searching through a sea of social media monitoring tools, I realized that none of them tracked everything the way I had in mind. So I created the Simple Social Media Tracking Workbook, an Excel spreadsheet that:

  • Makes it easy to see how you’re doing across all your social networks
  • Keeps track of your blog posts and the feedback you’re getting on your site
  • Helps you analyze what’s happening on your Facebook Fan page
  • Allows you to review changes in your Alexa rankings over time and
  • Organizes the information all in one place

It includes worksheets for Social Media & Alexa Tracking by the numbers (there are pages for each month), Blogging Insights, Facebook Insights and Mailing list tracking for all of 2013.  And don’t worry – I’ve kept it easy – the only thing you need to do is fill in your information. You can even save a clean copy for future years, so it will always be handy.

As you get in the habit of tracking your social media progress, you’ll be able to tell, at a glance

  • how quickly you’re growing your audience
  • how much your visibility is improving
  • which content of yours is getting the most traction
  • how competitive your blog is globally, in your native country and your local area
  • which of your mailing lists are getting larger and which ones need to be dropped or consolidated
  • when it’s time revisit a successful campaign with a different group or a new twist
  • where you need to pump up the volume, and invest in new tools to fast track your success

The more you pay attention to these details, the better you’ll understand what your customers want and enjoy. That makes it easier to decide what your next social media steps should be, and create plans to put them in the water.

They say in the movie Eat, Pray, Love that if you want to get to the Castle, you have to swim to the moat. The Simple Social Media Tracking Workbook gives you a straight path to the moat. So give it a try. It’s easy, it’s free and it works.

Want a copy? Be my guest. All you have to do is download it now.

By the way, if you think other business owners will find it helpful, I’m glad to have you pass the word. You can also share your feedback below.

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I am a small business success coach and mobile app developer. I help my clients leverage cutting edge technologies to get and keep more customers.

42 Responses to “Simple Social Media Tracking”

  1. denny hagel says:

    It is as if you read my mind and fulfilled my New Year’s resolution! Organization and simple!! Thanks! Can’t wait to give it a try!
    denny hagel recently posted..Traditions How They Impact Your Child’s Self-esteemMy Profile

  2. Sherie says:

    I can hardly wait to try it, Dawn! This is just what I needed, thanks!
    Sherie recently posted..Want a Shiny Happier You? Freeing Your Inner PerfectionistMy Profile

  3. Can’t wait to access this, I have heard others talk about something similar to track…But Dawn, you should be charging for this super tool!
    suzanne jones recently posted..Happy Pain Free New Year! Yay for Hypnosis!My Profile

  4. Thanks dawn .. I’ll get it and see what it can do for a scatter brain like me..;)
    Elizabeth L Maness recently posted..Assist Social Media Top articles 2012My Profile

  5. This is brilliant Dawn! I can’t wait to download this and put it too work. You had me at “Did I post this already?” because I’m always double and triple-checking to make sure I haven’t used something already. 🙂
    Helena Bowers recently posted..Write Fast! Five Tips For Creating Good Content QuicklyMy Profile

    • Dawn Lanier says:

      Thanks for the thumbs up Helena! So glad you can use this. I kept getting stuck in exactly the same place as you (Did I post this already?), which is part of the reason I wanted to create the Simple Social Media Tracking Workbook 🙂

  6. Okay, you read my mind. What is up with that? Just downloaded and can’t wait to get started…thanks Dawn.
    Carla J Gardiner recently posted..3 Tips to Eliminate Your Lack of Energy and Tune Up Your BodyMy Profile

    • Dawn Lanier says:

      Carla you just made me laugh out loud! The truth is, I figured I probably wasn’t alone in not having a easy way to track my progress on social media. When I couldn’t find a simple tool to do that, well, you just downloaded the rest of that story! Plus I’ve got this DIY gene that sometimes comes in handy … Thanks for your comment.

  7. Susan Myers says:

    WOW Dawn, thanks so much for the “The Simple Social Media Tracking Workbook”. You hit the nail right on the head when you said: “Being active on social media brings you visibility, but it won’t bring you business until you figure out what consistently works for your audience.”

    Great article!
    Susan Myers recently posted..Instead Of A New Year’s ResolutionMy Profile

  8. Sue Graber says:

    Dawn, thank you so much for sharing this valuable information! Can’t wait to get started!

  9. This is interesting. Can’t wait to try it out. Thanks for sharing. Now I’m about to share it too.
    Danielle Braxton recently posted..Meet Granny at Natural Hair ExpoMy Profile

  10. Thank you for sharing this Dawn! Very helpful!
    Christiane Marshall recently posted..Blessings in the New Year!My Profile

  11. kungphoo says:

    I really do get confused on what i posted and where most of the time..

  12. Tina Ashburn says:

    Thank you for this valuable information. I am just learning and figuring all of this out. Your information makes it a little bit easier to understand.
    Tina Ashburn recently posted..A Little DifferentMy Profile

  13. That’s an excellent idea, Dawn! Best to keep track so we know what works and what needs more help. Thank you! Sharing. 🙂
    Alexandra McAllister recently posted..How To Build An Instant Brand Using Instagram – Free Webinar October 24 – 9:00 pm ESTMy Profile

  14. Meli says:

    What a terrific idea. As much as we think we are going to remember something, with the vast amount of work we do, it’s just not physically possible. Just downloaded and looking forward to using it to help keep track!
    Thank you!!

  15. Meli says:

    I am positive I have already posted a comment, however I don’t see it now.
    Wanted to thank you for your very informative post and providing us with a way to keep track..

  16. Kelly says:

    Great article Dawn! It does get confusing! My partner and I were just discussing the other day that eventually we need to hire someone to do all this for us.

  17. Simona says:

    Great info, Dawn! I tried to download the spreadsheet and the link took me somewhere else. Any chance I can get it? Thanks so much!
    Simona recently posted..Return on Investment with Social Media – Expect Money Only If You Invest WorkMy Profile

    • Dawn Lanier says:

      Glad you found it helpful Simona. The link simply takes you to my sign up form. Just submit your name and email and you can download the Workbook. It’s that easy 🙂

  18. Lorii Abela says:

    Interesting post! The workbook is indeed a good idea for your business to keep track of your progress. What inspired you to come up with such an idea?

    • Dawn Lanier says:

      Thanks Lorii! I was inspired by necessity – I couldn’t find anything that tracked information the way I wanted to. Enter the DIY project that turned into this Workbook 🙂

  19. Very important and very good idea Dawn! Thank you for this.
    Carele Belanger recently posted..How to get more readers for your articlesMy Profile

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