10 Moves to Make on Your Facebook Fan Page before Year’s End

10 Facebook Fan Page Moves

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Your Facebook Fan Page is a critical part of your social media success. And now that we’re at the end of the year, it’s time to start thinking ways to position your business for greater visibility and engagement in the future. Here are some practical steps to help you along.

10 moves to make on your Facebook Page before the End of the Year
  1.  Create a new Fan Page photo designed to get the attention of your ideal customer that sends a clear message about who you are and what your business is all about. Just be sure you stay within Facebook guidelines so you don’t get banned.
  1. Examine your Fan Page Insights. Look for ‘talking about this’ (number of people who liked, commented or shared your post), ‘virality’ (percent of people who created a story from your posts out of the number of people who saw it) and ‘engaged users’ (number of unique people who clicked on your post). These will give you a sense of the content your audience liked the most). Offer posts similar to these in the future to keep your engagement up.Facebook Fan Page Insights
  1. In your administrative panel, find the section for ‘invite friends’.  Then click on ‘see all’ and ‘search all friends’. You’ll be able to see which of your Facebook Friends haven’t yet liked your page (their name and image will be clearly visible), so you can send them an invite.Invite Facebook Friends
  1. Make sure your Facebook profile page has a direct link to your Fan Page. If it doesn’t or it links to a Facebook generated page instead of your own, click on the ‘about’ link and edit the ‘Work and Education’ section so that your current business is listed 1st, and it contains the name of your Facebook Fan Page, a brief description and your website URL. Save your changes. When you refresh the page, your Fan Page will be linked so your friends can easily find it and like it.Facebook Fan Page Link
  1. While you’re on your profile page, click on ‘Friends’ to see who is on the list. Look through them to make sure you’ve ‘liked’ the pages of anyone who has a Fan Page that you might have missed. Make a post on their page using ‘Facebook as Page’ or by saying something like ‘Just stopping by to let you know @your business page name is a Fan’. Chances are they’ll recognize your picture and reciprocate by liking your page in return.Facebook Friends
  1. If you’re not already in the habit of making 3 – 5 posts a day on your Facebook Fan Page, start doing that from now. Less than 3 posts is not enough, because people log onto Facebook at different times, and many of your Fans won’t see them if you only communicate once or twice a day. More than 5 times a day is generally considered excessive.
  1. Block out time on your 2013 business calendar from now to spend 20 minutes twice a day creating new Facebook Posts. Use the ‘schedule post’ feature or a tool like HootSuite of Buffer to set them up in advance. That way you’ll always have something posted, even if you’re not actually doing it in the moment.

    Schedule Facebook posts

  1. Thank your fans for their support. The holidays are a great time and a perfect opportunity to let your fans know you appreciate them. Find or create a nice image (404 x 404 pixels) to share your message.
  1. Wish your fans a Happy New Year. A little bit of gratitude goes a long way. Again, find or create a nice image (branded with your website) to remind your fans you wish them the best.
  1. Join Facebook groups that regularly engage in Fan Page luv to guarantee you’ll be expanding your audience and reaching more people as you kick off the New Year.

Follow these tips, provide great content, and you should be on your way to attracting new Facebook business for 2013. Hoping you have a banner year!.

Have you tried other tips that might be added to this list? Share your thoughts below.

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6 Responses to “10 Moves to Make on Your Facebook Fan Page before Year’s End”

  1. Great information and simple steps, Dawn. I’ve always been confused about how much is enough. Number 6 – “If you’re not already in the habit of making 3 – 5 posts a day on your Facebook Fan Page, start doing that from now. Less than 3 posts is not enough, because people log onto Facebook at different times, and many of your Fans won’t see them if you only communicate once or twice a day. More than 5 times a day is generally considered excessive” explained it nicely.
    Carla J Gardiner recently posted..How to Shop to Lose WeightMy Profile

    • Dawn Lanier says:

      So glad you found the steps easy to understand Carla. It was a while before I figured out how many Facebook posts are enough/too many myself, so I’m happy to share what I learned. Thanks for your comment!

  2. Sherie says:

    Excellent post, Dawn! I really need to post more consistently on facebook, I didn’t realize that 3 to 5 posts a day would make such a difference, but it does make sense! Thank you!
    Sherie recently posted..Gut Feelings: What You Need to KnowMy Profile

    • Dawn Lanier says:

      You are welcome Sherie! It may take a minute to get used to the pace of posting 3 – 5 times a day, but once you start doing it consistently, I’m sure you’ll be happy with the results 🙂

  3. I need to schedule my posts way ahead. I have not been doing this like I should. I have so much client work that I just don’t do for myself like I should. New Rule.. me first! Thanks Dawn and you’re right less than 3 is not enough!
    Elizabeth Maness recently posted..SEO: It’s about Strategy, Not Just TacticsMy Profile

    • Dawn Lanier says:

      Sometimes it’s tough finding that balance between working in your business (doing all that client work) and working on your business (scheduling posts to free up your time and stay in front of your audience). Kudos Liz for knowing when you need to shift your business gears again, and put yourself first. That’s not an easy lesson 🙂 Thanks for your comment.

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