My Church Needs a Mobile App. Yours Does Too.

My Church Needs a Mobile App. Yours Does Too.

The last sermon I heard my Minister give was crazy powerful. Looking around, you could see heads nodding, smiles forming, and that collective ‘so true!’ moment spreading through the room. Everybody felt it, and it was good.

As we were leaving, it was obvious the sermon had created some ‘buzz’. Our Minister hit the nail on the head (again), which he has a knack for doing. Someone said ‘That was one of his best – too bad we can’t save them, and listen later.’ Hmmm … that’s a good point.

Sometimes you need to hear or see a thing more than once for it to fully sink in. That’s why we keep our favorite books and quotes and music and sayings and TED talks handy – to remind us of what resonates on a personal level, and adds value to our experience.

So why shouldn’t sermons that strike a chord be part of that ‘saving’ experience? It’s not that they couldn’t be – especially if they’re stored in a place (like on your phone) where we’re guaranteed to find them. That’s what made me realize that my Church needs a mobile app, and yours probably does too.

Why does my church need a mobile app?

If we had a mobile app, anyone who enjoyed a particular sermon could listen to it again, and those who (ahem …) missed the service could hear it too. Not attending Sunday service (or whatever day you worship) doesn’t have to mean you forfeit the experience of Church anymore.

And let’s face it – all congregations have people who don’t go to Church (or Temple, Mosque, etc) every week, or even every other week. Think of the difference it would make if they could all stay connected to your Church family, regardless of where they are in the current moment.

In these times, an ongoing relationship with a power greater than ourselves is pretty important. We need the unity that praying together brings – the hug of common purpose, and shared community. I think that’s why we go to Church anyway – to get these things, to give back and to tithe.

Mobile apps provide important benefits for Churches

There are a number of valuable reasons why my Church needs a mobile app, and yours does too. A study by Aware3 discovered that the average Church with a mobile app sees a 31.5% increase in online giving, and an average gift of $185. That could make a big difference.

Tithe.ly notes that having a mobile app for your Church gives your congregation the tools to donate directly on their phone. Mobile payments grew to a whopping $545 billion in 2015, (up from $30 billion in 2011), so there’s no reason for Churches not to take advantage of this trend.

According to Localytics, apps are proven to deepen user engagement, increase social sharing and create repeat donors. As Churches look for easy tools and streamlined ways to reach larger groups of people, keep them connected, increase participation, and get more donations, a mobile app is a highly compatible all-in-one solution.

An app creates opportunities for you and your Congregation

An app makes it possible for your worshipers to:


  • Easily get involved with your ministries and special programs
  • Like, follow, connect and interact with you on social media
  • Share your social media content
  • Share your app with others
  • Receive notifications about upcoming events
  • Sign up for volunteer opportunities
  • Donate securely through their phone
  • Contact you by phone or email
  • Get directions to your door
  • Make Prayer requests
  • Listen to your audio or video sermons
  • Enjoy a picture gallery of recent activities they attended (or wanted to)
  • Download your app from the Apple or Google Play App Store (which is very today)

An app makes it possible for your Church to:

  • Have your sermons conveniently available 24/7
  • Stay in touch with your congregation (whether they attend services or not)
  • Send unlimited permission based ‘push’ notifications
  • Easily solicit help when you need it
  • Allow people to join your list
  • Collect mobile donations
  • Generate more participation in events and programs
  • Post to your social media channels
  • Engage your flock any day of the week
  • Highlight your Staff/Ministers/Ministries
  • Distribute your monthly newsletter in PDF format
  • Share your blog and/or podcast
  • Use modern technology to grow your following

And what’s the most compelling reason?

89% of all mobile internet time is now spent using apps. This means that having a mobile app for your Church isn’t just a cool thing to do – it’s a necessary thing to do. After all, the one place you’re practically guaranteed to reach most people is on their phone.

Considering the potential benefits, I’m more convinced than ever that my Church needs a mobile app – to keep us linked together, to reach a broader audience, and to provide an ‘always available’ space for us to gather. Like an ‘on demand’ channel for the soul, just a click away. Nice.

Personally, my first step is to have a proactive conversation with our Sr. Minister. Hopefully he’ll feel the same way I do. Then I’d have the opportunity to pay it forward and develop a mobile app for my own Church. Cross your fingers – I’ll keep you posted.

What are your thoughts? Is there a chance your Church needs a mobile app? Why not download a PDF copy of this post to share with them so they can make an informed decision? They’ll probably appreciate it.

Did you find this post helpful? Your comments are welcome below. Of course, we’d sure appreciate your spreading the word about it on social media as well 🙂




How to Bookmark and Save Facebook Posts – 2 Easy Ways to Do It

Bookmark and Save Facebook Posts

Have you ever read a great Facebook post that you wanted to bookmark and save for later? There are actually two ways to do it, and both of them are easy.

The method you choose depends on how and where you want to save the post – by using the built-in bookmark feature that comes with your browser, or by saving them within Facebook itself.

There are a few things to know in advance:

  • The option only applies to posts that have links, not to images or quotes
  • You can bookmark and save posts from Facebook pages and Facebook profiles
  • You can bookmark and save posts from your own page or profile as well
How to Bookmark and Save Facebook Posts Using your Browser

This is the simplest and most familiar approach. There are only 2 steps:

Find the Facebook post you want to bookmark and save, then click on the link that tells you the date and time it was shared. You’ll find it just below the name of the person or page who published it.

Bookmark and save Facebook Posts

After you click on the date and time link, you’ll be taken to a new page that features just that post and any comments people have made about it. You’ll see the post URL at the top. All you need to do now is add it to your bookmarks and you’re done!

TIP: Create separate folders for your bookmarks to keep them organized. If you bookmark often, this will save you tons of time. For example, instead of one main folder for all things Pinterest, make sub folders that represent the different types of content you pin.

How to Bookmark and Save Facebook Posts Inside of Facebook

This second method uses a new ‘save’ feature that has only been available a few months. Now you can actually save and bookmark Facebook posts on the Facebook platform. It’s a little tricky to find, but once you know the secret, it’s not hard at all. Here’s how it works:

1) Find the post you want to bookmark and save.

2) To the right of the date and time link is (at least in Firefox) an invisible icon. If you use a different browser, you may see 3 dots ‘ . . .’ or something similar instead.

Facebook Invisible Icon

For those of you who’ve ever used the ‘Pin to Top’ feature, you’ll find this one in the same place. You’ll have to ask Facebook why they don’t make it more obvious. Personally, I don’t have a clue ….

3) Mouse over the area and left click on the icon to see the dropdown menu. One of your choices will be ‘Save (post title)’. Click on that to save the post.

Facebook bookmark and save feature

Two quick notes:

  • You will still be on the same page and it won’t seem like you did anything, even though you did.
  • Your posts are saved under your profile.

4) To find your saved posts, click on ‘home’, which will take you to your feed.

Facebook home link

6) Look for the ‘saved’ link.

Facebook saved posts location

Once you click on the link, you’ll find the items you’ve bookmarked and saved on Facebook.

Piece of cake right? Told you it was easy 🙂

So what do you think – now that you know how to bookmark and save Facebook posts, do you think you will?

PS – Many thanks to Danielle Vulpis of Respiratory & Sleep Solutions LLC who posted the question of how to do this on my Facebook page and inspired me to share this post with you.

Speaking of sharing, do me a favor and tweet this to your tribe. I’ve got a hunch Danielle and I aren’t the only two people who wondered how this was done!

[Tweet “How to Bookmark and Save Facebook Posts – Two Really Easy Ways to Do It”]

Thanks much!

 
 

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Give Your Audience What They Want

Give your audience what they want by knowing what they like
Audience is defined as a gathering of spectators or listeners; all those reached by printed matter or radio or TV; a regular public that manifests interest, support, enthusiasm, or the like; a following. As business owners, we’re all familiar with the word. And for those of us using social media to attract new customers, audience is critical to our success.

Every ‘guru’ in the world will tell you that the key to growing your audience is to ‘give them what they want’. Sounds simple enough right? But how do you know what your audience wants? The secret, I’ve found, is studying what they like.

Looking under the hood: What does your audience like?

It’s actually not that hard to determine what your audience likes – you just need to do a little looking under the hood. Where exactly? Start with the usual suspects – the places where you communicate most often with your followers, fans and connections.

How do you define ‘what they like’? By identifying what content of yours they comment on and share. In other words, analyze your blog and social media platforms to see what your audience is responding to. That will tell you what they like, so you can keep giving them what they want.

How to find what your audience is responding to on Facebook

Your Fan Page insights will reveal the story. Go to your Administrative Panel. Find and click on the tab that says ‘See Insights’. If you haven’t already explored Facebook’s new insights, you’ll see a message at the top of the page welcoming you to take the tour.

Fan Page Administrative Panel
Just beneath the name of your page are various sections, including ‘overview’, ‘likes’, ‘reach’, ‘visits’ ‘posts’ and ‘people’. Since your goal is to focus on the content that’s resonating with your audience, click on ‘posts’.

Facebook Posts Insights
By default, you should be able to see all of your fan page posts for the past 3 months, broken down by date, content, content type, number of people reached (yellow), and engagement based on the number of post clicks (blue), and the number of likes, comments and shares (pink). You can also toggle these settings by clicking the down arrows to see (for example) reach based on fans/non-fans and engagement by just ‘likes, comments and shares’.

How to analyze what your audience likes on Facebook

Toggle the ‘engagement’ options so what you see is ‘likes comments and shares’. Then grab a pen and paper to make a list that looks something like this:

 

Post Type Likes Comments Shares

 

Focus on the ‘engagement’ column to see what’s really catching the eye of your audience. What you’re looking for is your 10 most popular posts. Keep an eye out for the items with the widest bars as you scan through the information. As you take notes, you’ll start to see trends, and be able to make some observations.

What my Insights told me about my Facebook Audience

Of my ‘Top 10’ in the last quarter, 3 were blog posts, 6 were images, and 1 was a quote. The blog posts that resonated the most with my audience were all of the ‘how-to’ variety. The most popular was The Ultimate Pinterest ‘How to’ Guide for Business Owners.

Facebook Insights popular post
I’ve always been one to share graphical quotes. The one with the most shares was a compliment to anyone who read it. The one with the most likes was a personal Christmas greeting from the heart, seen by almost 3,000 people. The one with the most comments was pure cuteness.

By doing this exercise, I learned that ‘how to’ content is a big draw for my Facebook audience. If I paint a clear path to understanding, and give people information they need or want to know for their business, they appreciate and find value in it. Likewise, I discovered that images that bring a smile, share a compliment, or reflect a sentiment that people hold dear, tend to win your audience over.

This tells me what type of content I need to keep offering my Facebook fans to ‘give them what they want’. Just like I found what works best for my audience, you will too when you do your own analysis using Facebook Insights.

How to find what your audience favors on your Blog

This is an easy no brainer for most bloggers. If you have a plugin that identifies your most popular posts, your top entries will be easy to find. Even if you don’t use a ‘popular post’ plugin, you can always go to your ‘posts’ administrative panel and see which ones have the most comments.

Make a quick list of the posts where you got the most traction (purely by the numbers). Then look at them separately to see which ones got the most shares and the platforms they were shared on. That will help you zero in on the kind of blog content that is favored by your audience. Presumably you’ll find a mix, so you’ll be able to plan future posts around what you know works.

Locating the Pins your audience loves on Pinterest

This exercise is only worthwhile if you are actively using Pinterest to promote your brand. If your business focus is marketing, for example, but you’ve really only been pinning recipes, DIY tips and things that are purple, skip this. You won’t be able to judge whether you’re reaching your niche audience on Pinterest, let alone determine whether your content appeals to them.

When Pinterest first started, there were several of free tools, like the now defunct Pinpuff, that gave you metrics on the number of people following you, as well as your most popular boards and pins. Now they’re either gone all together, or have transitioned into paid services for large brands who can afford to advertise to the enormous Pinterest audience.

That said, the rest of us are stuck having to do our own digging to find out what content we’re pinning that appeals to our niche. As you’ll see, Pinterest does not make this easy.

Searching for Pins from your Blog or Website on Pinterest

The best way to do this is to enter the URL http://pinterest.com/source/yourdomainURL in your browser window (use your own domain name of course). Pinterest will show you all the pins linking back to your site.

The good news is that you can see them. The bad news is that there’s no ‘count’ to tell you how many total times a given piece of content got pinned. So instead of seeing one pin with a repin count of 25, you’ll see the pin 25 times, and have to assume your audience liked it. Like I said, Pinterest does not make this easy.

Incidentally, the free Pinterest analytics tool is of little help here, since it focuses more on numbers instead of specific content. Even then, (unless I missed something) you can’t get historical data on your pins if they’re more than 3 months old.

With all the fanfare about Pinterest Analytics being so great for business, I have to say I’m a bit disappointed. However, being able to pull up the feed from your domain does give you a place to start.

Finding what else you’ve pinned that resonates with your Audience

Clearly we pin more content from other sources around the web than we pin our own. Depending on how you set up your notifications on Pinterest, (i.e. send me an email whenever someone likes or repins my content) there’s still some hope tracking down what your audience likes. If you’ve been getting these notifications, you probably already have a sense of your most popular boards, and most popular pins.

Start with your most popular board – the likeliest one to have the most repins (people repin what they like, so it’s safe to use repins as your main criteria). Look through the pins to see which ones appeal to your audience of followers. Make a quick list of the content titles and number of repins. Go to your next most popular board and do the same. Rinse, lather and repeat.

Note: Only look at boards where you are the sole pinner – not group boards unless you are the creator of the board and can easily identify your own pins. The goal is to identify popular content you’ve pinned with the intent of targeting your niche audience.

Be sure to include boards that feature your own blog content whether the board is popular or not. As with Facebook and your blog, studying what gets shared gives you a clearer sense of what to keep offering the people you most want to reach.

If you are persistent ...

Discovering what works for your Audience on other platforms

Twitter: the easiest way to find your top retweets (if people like it, they’ll retweet it) is to use Twitter search. Simply log into Twitter and enter ‘RT@yourtwittername’ (use your own handle) into the search box and hit ‘enter’. Within a few seconds you’ll see a list of your most popular tweets. Study what’s there to determine what content your Twitter audience prefers. Offer more of that.

Google+:  Using this link  it’s crazy easy to find your most shared content on Google+. Just enter your 21 digit Google+ ID and you’re set. It will show you how many posts, 1+’s, shares and comments you have, plus your top posts. Look through, see what grabbed the attention of your Google+ audience and keep giving them more. Many thanks to Justin Matthews for this gem of a good find.

LinkedIn: I have yet to find a tool that identifies your most popular content on LinkedIn or an easy way to tell what your network connection might prefer. If you come across one, let me know.

However, following the steps above, at least you have a reasonable way to evaluate what content on your blog, Facebook, Pinterest, Twitter, and Google+ works best for your audience. Let this and your inner private eye lead you to more success on the platforms you use most for business!

So tell me, what ways have you tried to get the same information? Fill me in below 🙂  Oh – if you liked this, feel free to share …

Have a good one!

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The Ultimate Pinterest ‘How To’ Guide for Business Owners

The Ultimate Pinterest How To Guide

How to I wonder ….

Pinterest is a great platform for promoting your brand. But there’s a lot to learn, and many of the practical things you might wonder how to do are not immediately obvious. Worse yet, the information you want can’t always be found quickly or easily.

I’ve searched everywhere for a comprehensive Pinterest ‘how to’ guide that focuses on those small but important details, with no luck. So I’m trying my hand at one now, hoping you’ll find it helpful.

Like many others who use Pinterest for business, I had lots of questions. This is Part One of my Ultimate Pinterest ‘How To’ Guide for Business Owners.

The Long & Short of ‘How to’ do 20 Simple Tasks in Pinterest

How to add a ‘pin it’ button to your browser
For most browsers, go to the goodies page on Pinterest. Look for ‘The Pin Button’. Drag it to your bookmarks bar (at the top of your browser page) to install it. To add it in Chrome, go to this page. For iPhone & iPad, go here. To install it in IE , watch this video. Whenever you discover something great to pin on any website, simply click the ‘Pin It’ button and you’re good to go.

How to edit or delete a pin
Mouse over the pin you want to edit. On the right side, look for the pencil icon. Click it to open the ‘Edit Pin’ screen. There you can change the board it’s on, or modify the description. If you changed the location on a link you uploaded from your own site, you can edit the source URL as well. You can delete a pin from a board by clicking ‘delete pin’ in the same edit screen. Images

how to edit a pin

How to rearrange your boards
Click on your name at the top of your Pinterest (look in the upper right hand corner). From the drop down list, choose ‘Your Profile and Pins’. Nothing will appear to happen, but you will be able to change the order by using your mouse (mouse over the board, left click and hold the cursor down to drag it somewhere else). Pinterest will save the new order you’ve created. If you run into trouble, read the instructions here. FYI: You can’t rearrange individual pins on a board.

How to rearrange your boards

How to set a board cover
First, mouse over the board in question. You will see ‘set board cover’. Click that to select a different pin to be the cover for that board. Use the right arrow to systematically choose the one you want by previewing the thumbnail. Use the left arrow to go back through the pins as necessary. Hit ‘save changes’ and you’re done. Do this periodically with all of your boards to keep your Pinterest profile fresh.

How to change a board cover screen

How to pin images from Facebook
First go to this page to download the Pinterest browser extension for Firefox. Look for ‘The Pin Button’. Make sure the image with the red and white Pinterest icon is the one that is showing. If you don’t see it, click on the link that says ‘Looking for the Pinterest Browser Extension?’ For Chrome, go here, for Safari here,  or watch this video to install it in IE.

How to pin from Facebook

Then click on the image you want to pin while inside Facebook. You’ll come to a screen where the image is isolated against a black background. Right click on the image with your mouse to see the Pin It button, click on it, and you’ll be able to pin the image from Facebook to Pinterest. FYI: If you simply click the Pinterest icon installed in your browser, it will tell you that you cannot pin directly from Facebook.

How to verify your website
You can show other pinners you are a trusted source by verifying your website on Pinterest. Go to your profile and click on the edit pencil in the top section with your picture. On the next screen, enter the URL of your site where it says ‘website’. Then hit ‘verify’. Follow the directions on the next page, which requires you to download a file from Pinterest and upload that file to your server. Once that’s done, hit ‘complete verification’. Assuming you did everything correctly, a check mark will show right after your site link. You can read more about this process in my earlier post 4 Steps to Getting Verified by Pinterest.

How to verify your site screen

How to tag, mention or give credit to other pinners
Add the “@” sign and their name (or Pinterest user name) to your pin descriptions or in your comments. if they follow you, their name and image will appear as you type. If not, you may need to locate their Pinterest user name (try their site and look for the social icon URL) and use that one.

How to create an online shop
Start a ‘My Store’ board (or something similar). Upload the items you have for sale to that board, making sure to add a ‘$’ sign to the price, along with a description. Link each item to the specific URL where the item(s) can be immediately purchased. Avoid just linking to your website home page or the main page for website store. You will end up with multiple links all going to the same place, which Pinterest may consider spamming.

How to showcase your own work
Start a board exclusively dedicated to your best blog posts and pin them to this board. Make sure you brand your images, and have a summary description for each one. If you contribute to other boards where your posts will find an audience, repin them from your blog board to the other one(s).

How to get your pins featured on other boards
Accept invitations to pin to other group boards that attract your niche. Alternatively, if you find a group board you’d like to join, look for instructions in the board description about how to contact the board owner and ask. FYI: If the board is very active and/or has lots of pins, don’t just ask ‘can you add me to this board?’ when commenting on an individual pin – the person in charge of invitations may not see it at all. Participating in a Facebook group that ‘shares the love’ on Pinterest is also an excellent way to give your pins greater exposure.

How to connect with pinners on other social platforms
Look in the profile section of the pinner for a link to where you can find them on Facebook and/or Twitter. If their site is verified (you’ll see a check mark after it), go visit and see what other platforms that person is using. Drop them a note, send a tweet or even a private message to say you found and followed them on Pinterest, and suggest you connect on the other platform. You can find more about how to do that in this article.

How to find other pins from the same source
To the right of any Pinterest image is a picture of the board it is pinned to, and a picture below that which says ‘More from XYZ site’. Click on that to see other pins that originated from the same website or author.

How to find more from this site

How to find out what’s recently been pinned from your website
Type http://pinterest.com/source/yourdomain.com (replacing “yourdomain.com” with your own site URL) to see the list.

How to add a video pin
You have two options here: either use the Pinterest ‘Pin It’ social share button on sites like Dailymotion, TED, YouTube, and Vimeo, or open your Pinterest and click on the ‘+’ button on the top. Choose ‘add from a website’. Then simply type in the URL to the video you want to pin. PS – you can copy/paste the URL if you prefer.

How to add a video pin

How to find specific kinds of pins to repin
The easiest way to do this is to use the ‘search’ feature in Pinterest. Just type in your keyword(s) to see a range of pins on that topic. The more specific you are in your search definition, the better your results will be. Alternatively, you can search other platforms like Twitter, Google+, LinkedIn or Facebook for ‘Pinterest pin+your search term’ pins posted on other venues.

How to brand your pins
This is simply a matter of adding your name or your website to an image you pin. You can open the image in any image editor and use the text tool to do this or use a free online image editor like PicMonkey for the same purpose. Save the image to your computer, feature it on your blog then pin it to Pinterest.

How to create a group board
Pinterest gives you the ‘create a board’ option by default. Click on the ‘+’ sign to open the ‘create a board’ screen. Name the board, give it a description, choose a category for it, and select whether you want to add a map to the board or use it temporarily as a secret board visible only to you. The new board will be what you see next. Click ‘edit board’. The last option is ‘who can pin’. Type in the name(s) or email address of anyone you want to allow to pin to it and click ‘send invite’. When you’re done with your list of potential contributors, save your changes.

How to choose who can pin

How to create a secret board
Follow the steps outlined above for ‘create a board’ and select ‘secret’ as the type of board you want it to be. When you’ve added a sufficient number of pins and you’re ready to have it visible to anyone, go back to the board, click ‘edit’ and change the ‘secret’ status from yes to no.

How to create a secret board screen

How to remove someone as a board contributor
Now and again things don’t work out with someone you chose to contribute to your board. If you can’t come to terms about changes that need to be made, remove them. Select the board and ‘edit board’. You will see the list of contributors under ‘who can pin’. Look for the person’s name and hit ‘remove’.

How to set up email notifications
You’ll want notifications to find out who is pinning your content, and how often it is getting attention. Click on the bar with your name and image in the upper right hand corner of your Pinterest screen. From the drop-down list, choose ‘settings’. On your account settings page, scroll down to ’email notifications’. Decide which options you want (get an email when …, also get an email when …etc).  Save your setting when you’re done.

How to change email notifications

That’s it for my first installment of the Ultimate Pinterest ‘How To’ Guide. Look for more tips in the coming weeks. Of course, it would be great if you followed me on Pinterest. I’m glad to follow back 🙂

Do you have any practical tips or tricks on how you navigate Pinterest? Let me know in the comments. Oh – and don’t forget to share this if you liked it!

 

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4 Great Ways to Reuse Blog Content to Get Visibility

4 Great Ways to Reuse Blog Content
Great blog content informs, engages and says hello in a way that encourages people to come back for more – more information, more perspective, and more you. It’s the magnet that can draw repeated attention to you and your brand, making it a valuable marketing tool for your business.

Creating blog content also takes up a lot of time – to outline an idea, find the right words, frame a concept, and tell the story (in short) from beginning to end. In other words, it’s work. Good work that merits being used again, in order to reach your broader audience.

Those of us who spend our days on social media tend to forget that everyone in our niche doesn’t routinely hang out on Facebook. They’re looking (and finding) other ways to learn, by reading articles, listening to podcasts, studying ebooks, watching videos and attending webinars that focus on what they want to know.

So what should you do about that? Give them what they want, the way they want it. If you re-purpose your blog content by putting it into different formats, that content will be seen by more people, and give your business greater visibility.

Four Ways to Reuse Your Blog Content to Build Your Brand

Turn your blog content into an article. Rewrite your post and submit it to a reputable article directory along with an author box that has information about you and a link back to your website. As a general rule, most directories expect an article of 600-800 words. However, the word count can vary between 400 and 1500 words, so you need to follow the guidelines set by the publisher.

Tip: Google article directories and/or ask around for the best ones to use for your type or re-worked blog content. Read featured articles to get the lay of the land, check the submission requirements, and decide whether it’s a good fit for you. Narrow your selections to 2 or 3 directories that are likely to appeal to your niche.

Note: You always want to rewrite your blog content for any article submission. That way you continue to get ‘credit’ for your original work and you’re not offering an exact duplicate, which will get you penalized by the search engines. Allow enough time for your post to get indexed before you submit your article.

Turn your blog content into a podcast. This is an idea whose time has come. Podcasts are very popular, especially among people who prefer to listen rather than read. Just look to the popularity of audio books to appreciate the demand for information delivered to the ear.

There are many tools available to convert your blog content into a podcast, depending on whether you want to be the ‘voice’ people hear or you’re willing to entrust that job to ‘near-human’ characters.

They include Soundgecko, Podcast Generator, Podbean, Hipcast, Buzzsprout and iSpeech. Most of them are subscription plans available for a low monthly fee. If you’re interested in free podcasting tools you can use with your blog content, you can find some of those options here.

Tip: To get the most benefit from creating audio content out of your blog posts, make sure the platform you choose allows you to generate a feed that is accessible via web or mobile device, lets people subscribe, and does not contain ads.

Turn your blog content into an ebook. If you’ve created a body of work that delves into different aspects of a particular niche topic, why not create an ebook that can be sold or downloaded as an enticement to join your mailing list?

You can make an ebook on your iPad with Blurb, format ebooks automatically for Amazon Kindle, Barnes & Noble ‘Nook’, or Apple iBook Store with the Ultimate Ebook Creator or create eBooks in the ePub, Kindle and Mobipocket formats from existing blog content with Zinepal, to give your readers more choices.

Tip: Be sure to brand your ebook with your business logo, website and social media links so that your audience can find and follow you on multiple platforms.

Turn your blog content into a video. Videos are hot. Millions of them are watched every day by countless people, young and old, looking to learn something new or be entertained. The combination of audio, video and graphics is now as familiar as breakfast, and viewers are hungry for more. Turning blog content into video form can easily open the door to a bigger audience.

Make no mistake – there’s a real art to creating videos from scratch. Fortunately, there are also a number of great tools to make the job easier. Screencast, Vimeo, Animoto, YouTube Movie Maker and even Microsoft PowerPoint will all do the trick of delivering your blog content with video flair.

Tip: Use resources that output video in a format that you can upload YouTube. Create your own YouTube Chanel and publicize it on your website. Include a link to your video blog content in the author box of your articles, and in your social media posts to get maximum exposure.

Bonus Suggestion:

Turn your blog content into teachable moments using Google Hangouts, webinars, guest radio spots and other ‘live’ presentations where you can interact with people in your niche. Share what you’ve learned, invite easy conversation and open the floor to feedback.

Tip: Remember to close the discussion with an upsell – a paid product or service you offer that will give your listeners even more benefit. Include a link to your website or landing page to seal the deal.

Yup. Your blog content has lots of marketing potential that can go a long way towards growing your audience, building your authority and increasing your profits. Maybe all that time you spend blogging has a silver lining in it after all.

How are you reusing your blog content? What’s been successful for you? Feel free to leave your comment below.
 
 
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