4 Great Ways to Reuse Blog Content to Get Visibility

4 Great Ways to Reuse Blog Content
Great blog content informs, engages and says hello in a way that encourages people to come back for more – more information, more perspective, and more you. It’s the magnet that can draw repeated attention to you and your brand, making it a valuable marketing tool for your business.

Creating blog content also takes up a lot of time – to outline an idea, find the right words, frame a concept, and tell the story (in short) from beginning to end. In other words, it’s work. Good work that merits being used again, in order to reach your broader audience.

Those of us who spend our days on social media tend to forget that everyone in our niche doesn’t routinely hang out on Facebook. They’re looking (and finding) other ways to learn, by reading articles, listening to podcasts, studying ebooks, watching videos and attending webinars that focus on what they want to know.

So what should you do about that? Give them what they want, the way they want it. If you re-purpose your blog content by putting it into different formats, that content will be seen by more people, and give your business greater visibility.

Four Ways to Reuse Your Blog Content to Build Your Brand

Turn your blog content into an article. Rewrite your post and submit it to a reputable article directory along with an author box that has information about you and a link back to your website. As a general rule, most directories expect an article of 600-800 words. However, the word count can vary between 400 and 1500 words, so you need to follow the guidelines set by the publisher.

Tip: Google article directories and/or ask around for the best ones to use for your type or re-worked blog content. Read featured articles to get the lay of the land, check the submission requirements, and decide whether it’s a good fit for you. Narrow your selections to 2 or 3 directories that are likely to appeal to your niche.

Note: You always want to rewrite your blog content for any article submission. That way you continue to get ‘credit’ for your original work and you’re not offering an exact duplicate, which will get you penalized by the search engines. Allow enough time for your post to get indexed before you submit your article.

Turn your blog content into a podcast. This is an idea whose time has come. Podcasts are very popular, especially among people who prefer to listen rather than read. Just look to the popularity of audio books to appreciate the demand for information delivered to the ear.

There are many tools available to convert your blog content into a podcast, depending on whether you want to be the ‘voice’ people hear or you’re willing to entrust that job to ‘near-human’ characters.

They include Soundgecko, Podcast Generator, Podbean, Hipcast, Buzzsprout and iSpeech. Most of them are subscription plans available for a low monthly fee. If you’re interested in free podcasting tools you can use with your blog content, you can find some of those options here.

Tip: To get the most benefit from creating audio content out of your blog posts, make sure the platform you choose allows you to generate a feed that is accessible via web or mobile device, lets people subscribe, and does not contain ads.

Turn your blog content into an ebook. If you’ve created a body of work that delves into different aspects of a particular niche topic, why not create an ebook that can be sold or downloaded as an enticement to join your mailing list?

You can make an ebook on your iPad with Blurb, format ebooks automatically for Amazon Kindle, Barnes & Noble ‘Nook’, or Apple iBook Store with the Ultimate Ebook Creator or create eBooks in the ePub, Kindle and Mobipocket formats from existing blog content with Zinepal, to give your readers more choices.

Tip: Be sure to brand your ebook with your business logo, website and social media links so that your audience can find and follow you on multiple platforms.

Turn your blog content into a video. Videos are hot. Millions of them are watched every day by countless people, young and old, looking to learn something new or be entertained. The combination of audio, video and graphics is now as familiar as breakfast, and viewers are hungry for more. Turning blog content into video form can easily open the door to a bigger audience.

Make no mistake – there’s a real art to creating videos from scratch. Fortunately, there are also a number of great tools to make the job easier. Screencast, Vimeo, Animoto, YouTube Movie Maker and even Microsoft PowerPoint will all do the trick of delivering your blog content with video flair.

Tip: Use resources that output video in a format that you can upload YouTube. Create your own YouTube Chanel and publicize it on your website. Include a link to your video blog content in the author box of your articles, and in your social media posts to get maximum exposure.

Bonus Suggestion:

Turn your blog content into teachable moments using Google Hangouts, webinars, guest radio spots and other ‘live’ presentations where you can interact with people in your niche. Share what you’ve learned, invite easy conversation and open the floor to feedback.

Tip: Remember to close the discussion with an upsell – a paid product or service you offer that will give your listeners even more benefit. Include a link to your website or landing page to seal the deal.

Yup. Your blog content has lots of marketing potential that can go a long way towards growing your audience, building your authority and increasing your profits. Maybe all that time you spend blogging has a silver lining in it after all.

How are you reusing your blog content? What’s been successful for you? Feel free to leave your comment below.
 
 
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Dawn Lanier

Chief Success Officer at Yes You Can
I help small business owners create strategies for success using social media and mobile marketing technology. If you need a brainstorming partner to reach your next level, get in touch - I'd love to work with you!

26 Responses to “4 Great Ways to Reuse Blog Content to Get Visibility”

  1. Kungphoo says:

    Great tips! They are much appreciated and will be using them! Thanks for sharing!

  2. Nate Leung says:

    It just shows that with any kind of content you can use any type of platform to spread your message. You’re right about video, they are hot! Videos are the way to go!
    Nate Leung recently posted..7 Critial Habits for Business SuccessMy Profile

  3. Diana Foree says:

    This post has some valuable information for me, a relative newbie to blogging. I made that mistake about reposting a post and didn’t get the “penalty” for doing so. I can see the importance of reworking a blog post that got good reviews. Thanks!
    Diana Foree recently posted..Are you a List Maker?My Profile

  4. Veronica says:

    I have been tossing the e-Book idea around in my head for a while now. I will get there
    Veronica recently posted..I Can’t Keep My Hands Off YouMy Profile

  5. Great article, Dawn. Your tips are helpful, especially turning the blog content into an e-book. It’s a wonderful idea! Thanks for sharing.
    Alexandra McAllister recently posted..DS Domination – Work From Home With EBayMy Profile

  6. Roz says:

    I’ve heard the term ‘repurpose’ but never had a clear idea how. I’m not ready to take action on your great tips, but when I am, I know where to look. Thanks for covering a hardly talked about subject.
    Roz recently posted..Going Somewhere? Jewelry Trends Winter 2014My Profile

    • Dawn Lanier says:

      That’s awesome Roz, and you’re most welcome. Whenever you’re ready, you’ll know exactly what to do now. Can’t wait to see what you come up with! Thanks for your comment – I appreciate it.

  7. Simona says:

    This is a great article – I took notes, Dawn! Thank you so much for sharing such brilliant ideas!
    Simona recently posted..Do You Have Your Social Media Admins on the Same Page?My Profile

  8. Great tips! I love using it on free webinars!
    Martha Giffen recently posted..Social Media Do’s and Don’ts for the Busy EntrepreneurMy Profile

  9. Great tips!! I need to research article directories. That is an area I haven’t really explored. Thank you for this post!
    A. Lynn Jesus recently posted..Do Not Let This Force Be With You!My Profile

    • Dawn Lanier says:

      Glad you found them helpful. Re-purposing your blog content and turning turning them into articles can really work in your favor. There are many directories available. Just use the link in this post to start your research – I’m sure you’ll find a few πŸ™‚ Thanks for visiting today!

  10. Thanks for sharing – great ideas and content. I do love video but I’m not linking them back enough.

    Another idea – I combined a number of posts and create a mini online program that I used as a free give-away in a Gift Event in Jan. The results were great, it was quick and easy to do and now I have the mini program to use in many different ways.
    Heather Cameron recently posted..Weekly Spark: Identifying Your SystemsMy Profile

  11. Robin Strohmaier says:

    Fantastic article, Dawn, with excellent tips! Definitely sharing this!

  12. Rafael says:

    Great tips, I will deliver on my blog audios, videos and ebooks.

  13. Claudemir says:

    very.. very.. very good

 

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