Boost Your Popularity on Pinterest



Boost your popularity on Pinterest

Pinterest is the place to be if you want to grow your blog following and expand your audience.

As a business owner, this means there are three important bases to cover if you want to boost your popularity on the platform.

First (of course) your blog posts have to hit the mark when it comes to appealing to your niche, and anyone else who can appreciate your content.

Second, you have to develop a knack for creating branded images that catch the eye so they pop on Pinterest.

Third, and most importantly, you’ll want to develop a strategy that will increase your chances of getting noticed, and drive traffic back to your blog.


Pinterest Popularity: What it all means

Popularity on Pinterest doesn’t come easy.  Even if you have a massive following on other social networks, making headway on the extremely visual platform of Pinterest is, well, a whole other thing.

Specifically, getting new people who don’t know you from a hole in the head, to like, comment or repin your content takes a bit of ingenuity. We live in a social world where popularity is largely based on numbers, so we we’ve got to make sure our numbers are always growing.

The ‘numbers’ include the number of people following us personally (all of our boards), the number of people following our individual boards, and the number of repins we get for specific pins. The bigger your numbers, the more popular you’ll become on Pinterest.

Looking at the ‘big picture’, it all boils down to what you’re pinning, who you follow, when you pin, and how well you leverage your social network connections to spread the word about your activity on Pinterest.

8 Simple Strategies to Boost your Popularity on Pinterest

  1. Make your pins pop – use bright colors to stand out, go big on size (rectangular, up to 736 pixels wide; and longer in length). Choose a great title (I use the Headline Analyzer to help me with this) and create an image that draws attention.
  2. Pin often – at different times of the day, several at a time, at least 3 times a week. Mix it up too – don’t pin things all on the same subject, and be sure to pin other people’s content in addition to your own. Remember the point is to inform and share 90 – 95% of the time, not to constantly sell. If everything you pin is pushing your products, your message will get old real fast, and most people won’t buy.
  3. Follow people who have pinned the same pin you did to their boards. People who offer similar content also attract an audience that’s comparable to yours. That’s actually what you want, so don’t hesitate to jump in and get noticed. Pinterest makes this easy by showing you a complimentary board (Also pinned to) right after you’ve added your pin. Just click on the ‘see it now’ button and follow that board (and person if you like) to expand your reach.
  4. Follow boards that focus on topics you blog about. If you blog about Pinterest, for example, follow other Pinterest related boards. You’ll learn new things, and your pins will show up in that person’s stream. That will give them greater exposure, and increase your chances of getting your content repined. You’ll pick up new followers as well.
  5. Get your group on! Become an active participant in Facebook and LinkedIn groups where you can share your Pinterest links, gather new followers and support others. Join Google communities that let you do the same. The more people that see your pins the better off you’ll be. Visibility brings you business.
  6. Reach out – connect with your Pinterest followers across other social platforms. Follow them on Facebook, Twitter, LinkedIn and Google+. That will make it more likely that they’ll pay closer attention to your pins. Invite people from those networks to also connect with you on Pinterest. It works to build your audience.
  7. Start something new, like a community or group board where others can contribute. People appreciate being among the ‘chosen’ and to be given the opportunity to share their own work. This breeds loyalty and is a great way to pay it forward.
  8. Be a contributor yourself. Add to the Pinterest conversation with posts you’ve written or discovered that bring value to your audience. Everybody likes a team player that always shows up with something good to offer.

I’ve increased my Pinterest following 10 fold since I started using these strategies. I’m sure you can too, so give it a try! And while I’m on the subject, you’re welcome to follow me on Pinterest – I’ll follow you back 🙂

Not sure how to put your best business foot forward on Pinterest? Let me show you how.

If you enjoyed this post, share it with your friends on Twitter, or any of the platforms below.

Do you have a particular strategy for getting new followers on Pinterest that really works? Comment and let me know – all ideas are welcome!

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Dawn Lanier

Chief Success Officer at Yes You Can
I help small business owners create strategies for success using social media and mobile marketing technology. If you need a brainstorming partner to reach your next level, get in touch - I'd love to work with you!

22 Responses to “Boost Your Popularity on Pinterest”

  1. Very helpful tips for using pinterest Dawn. Thank you.

  2. WOW! These are great tips for boosting our popularity on Pinterest! I use it daily but not in the ways you’ve mentioned. Thanks so much. I’ll definitely use these tips and see how my popularity improves! Great job!
    Alexandra McAllister recently posted..Organo Gold Premium Coffees And Organic Teas, Infused With GanodermaMy Profile

  3. Great tips on using pinterest! I use to be on there quite a bit and need to refocus back that way now for my business.
    Terri Lind Davis recently posted..The Encompassing Room: 5 ways to Spark Your Living AreaMy Profile

  4. Kelly says:

    I just signed up with a Pinterest account about 2 months ago. This is all great information so I can create a business page. All makes great sense..

  5. Meli says:

    Several people have told me that my business would be great on Pinterest.
    I’m open to learning more however for now it will have to wait a little while longer. At least now I know where to go when I’m ready for Pinterest!

  6. Roz says:

    Such useful information. I love Pinterest & too often get lost in others pins & boards. It has taken me awhile to settle into my boards, what to pin & I am growing, but too slowly. Also not getting traffic to website, so I will examine your strategies & start using them. I think we follow one another. If not, we should.

    • Dawn Lanier says:

      I think we all get lost in other people’s pins and boards on Pinterest – it comes with the territory 🙂 I’m sure you’ll hit your stride – it just takes a little time and practice. PS – we do follow each other.

  7. kungphoo says:

    I have noticed that pinterest is getting a little spammy, but i continue to post my blog and other circles.. i am trying to expand the reach!

  8. Very helpful information Dawn. I’ve a Pinterest question for you, if you want to link a Pinterest image to a blog post, does the image actually have to appear in the blog post or can you just add the blog post’s url to any image you choose?
    Jackie de Boer recently posted..7 Tips for Creating an Efficient and Effective Home OfficeMy Profile

    • Dawn Lanier says:

      Great question Jackie, although it looks like you actually have two of them going here.

      I assume what you’re really asking is whether an image you pin from your blog to Pinterest should also appear in your post. The short answer, in my opinion, is yes. That is the usual practice, and the most common expectation.

      Regarding the 2nd part of your question, let me answer this way. As a general rule, you’ll want to avoid just adding your blog URL to ‘any image you choose’ unless you own that image or have the right to use it.

      By ‘own’ I mean you took the picture yourself or you personally designed the image from scratch using a graphics program (or paid a designer to do it). By ‘right to use’ I mean you legitimately purchased the image, you have been granted permission to use it under Creative Commons rules or you got it from a trusted source of ‘free’ images like Microsoft. Doing anything else will put you at risk for copyright infringement.

      Hope that clarifies it for you!

  9. Sharon O'Day says:

    Thanks, Dawn, for “cutting to the chase” on your clear and direct instruction on how to make it on Pinterest! It gave me a much better idea of what’s involved!

  10. Thank you for sharing the strategies for pinning that have helped you expand your network, Dawn. I love Pinterest and although I still don’t understand it 100%…I do it anyway.
    Carla J Gardiner recently posted..Can You Really Trust Company LeadershipMy Profile

    • Dawn Lanier says:

      You are more than welcome Carla. To ‘do it anyway’ even though you don’t understand something 100% is the mark of someone who is ‘in it to win it’. Perseverance gets results, so keep going – I have every confidence you will master Pinterest!

  11. Wonderful ideas and tips. The only thing I need is a 36 hour day.

 

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